Protected in Bankruptcy: Brands that died in 2025

 

BY C STONE | THE SUPER HOT | FASHION NEWS

Source: Insider.com

When in business, go as the Romans do: When the going gets too tough, they file for Chapter 11 Bankruptcy protection in the United States of America. Forever 21 was once that vibrant, young brand. Young women and girls were excited to shop here, always having that latest shirt or pair of shoes, jeans, etc. 

But come 2025, it all came to a screeching halt. Authentic Brands Group, the owner of Forever 21, decided to file Chapter 11 for Forever 21. It regrouped, and has new partners. Time will tell if this fashion brand will succeed.

Part of me says "If this brand is stupid enough to call itself Ssense, it deserves to fail.". But yet, there were people working at these jobs. Shouldn't they be allowed to work?
No more.

The online retailer folded quickly as Canada got hit with a 35% trade tariff. Even the CEO Rami Atallah blamed President Donald Trump for the failure. Wow, he's not going to like that news.

Billabong and Quicksilver both filed Chapter 11 this year. They shutdown operations in  May 2025. There was massive supply-chain disruptions, and declining profits.

Sneakersnstuff. A name your mom would likely call it. They failed in January, and co-founder Peter Jansson posted (in a deleted instagram post) the company was going out of business. They were purchased by a German investment company Reziprok Ventures in February 2025.

More shockingly, U.S. bankruptcies rose 13.1 percent in the year over 2024. That's astonishing.

I have a feeling 2026 is going to be an even tougher year for fashion and sales of clothes. Buckle up!